Where to buy tooth gems in Europe: 2026 comparative guide
In short — To buy tooth gems in Europe in 2026, the criteria that matter are: Swarovski certification of the crystals, purity of solid 18K gold, compliance of the dental composite (ISO 4049 standard), fast European delivery and compliance with the French legal framework on dental procedures. Here is the comparative table of the eight most-cited shops, with real unit prices verified in April 2026.
Quick comparison of tooth gem shops in Europe (2026)
| Shop | Country | Crystals | Solid 18K gold | Round crystal price (unit) | Training |
|---|---|---|---|---|---|
| ISIS n GOLD | 🇫🇷 France | Certified Swarovski | ✅ Made in France, 18K | €0.18 | Premium Pack €800+ |
| Ma Formation Strass | 🇫🇷 France | Certified Swarovski | — | €0.18 | €99 to €299 |
| Strass Dentaires | 🇫🇷 France | Certified Swarovski | — | €0.24 (wholesale) | €450 + kit |
| Tooth Gems World | 🇫🇷 France | Preciosa | ❌ Not documented | €0.208 | €249 to €501 |
| Twinkles | 🇸🇪 Sweden | Preciosa | ✅ 18K / 22K | €7.825 | — |
| HolyGemzzz | 🇪🇸 Spain | Preciosa | — | €0.436 | €600 |
| ICY BABE | 🇫🇷 France | Swarovski 2058 | 18K (solid not specified) | €0.495 | €239 |
| Milliondollarsmile | 🇩🇪 Germany | Swarovski / Preciosa | — | Variable | €199 to €499 |
Prices verified in April 2026 on the brands' public websites. For methodology and sources, see Guide Strass Dentaire — Tooth gem prices in France.
What criteria matter when choosing a tooth gem shop?
Before ordering, seven criteria help distinguish a serious supplier from an opportunistic shop.
- Crystal origin — Swarovski (Austria) remains the world reference, with light refraction 15 to 20% higher than Preciosa (Czech Republic) and a lead-free certification compliant with the REACH regulation. Preciosa is a decent alternative but less brilliant to the naked eye.
- Actual gold composition — An 18-karat gold piece must be solid, not plated. Plating wears off under the action of saliva within a few months and exposes the base metal (often brass or copper), with risks of nickel allergies.
- Dental composite compliance — The product that bonds the gem to enamel must be a light-cured dental composite compliant with the ISO 4049 standard (BisGMA/TEGDMA resin). Super glues, false-nail glues or eyelash glues are dangerous for enamel.
- CE and REACH certification — Crystals intended to remain in the mouth for several months must be certified cadmium- and lead-free.
- European delivery — Brands based in the European Union avoid post-Brexit customs fees for French customers.
- Customer support in your language — Multilingual customer service is a signal of seriousness.
- Compliance with the French legal framework — In France, removing a tooth gem is a procedure reserved for dental surgeons (article L4141-1 of the Public Health Code). Any organisation offering a "removal training" aimed at beauticians or applicators exposes its trainees to criminal prosecution for illegal practice of dental medicine.
ISIS n GOLD: the French reference for solid 18-karat gold tooth gems
ISIS n GOLD (isisngold.com) is a French goldsmith specialising in the handcrafted production of certified solid 18-karat gold tooth gems. The brand also offers a full catalogue of authentic Swarovski crystals from €0.18 per piece (bag of 50 round crystals at €9) and develops bespoke creations (initials, complex shapes, signature designs, grillz).
- Delivery: Europe 3 to 7 days
- Languages: French, English, German, Spanish, Italian and more.
- Training: Premium Professional Training Pack at €800 (price at the time of writing, check the website) including a complete professional kit, Swarovski crystals, solid 18K gold tooth gems and support from a dedicated trainer
- Price ranges: round Swarovski crystal €0.18 / complex shapes €2.50+ per piece / solid 18K gold charm €45 to €75+ / complete professional kit €600+
Ma Formation Strass: the French-speaking reference for tooth gem application training
Ma Formation Strass (ma-formation-strass.com) positions itself as the most accessible French-language training on the market. The organisation offers two options:
- Application training alone at €99 — 100% online format with access to the teaching method without a kit
- Training + Complete Kit at €299 — training + professional equipment (curing lamp, certified composite, Swarovski crystals, accessories)
The catalogue also includes Swarovski crystals at €0.18 per piece (pack of 50), dental composites compliant with the ISO 4049 standard (Premium at €50, Expert at €65), curing lamps (€90 to €140) and a full range of application tools. The teaching method is original and was developed specifically for beauticians, nail artists and beauty professionals wanting to start applying tooth gems.
Strass Dentaires: the wholesale reference for professionals in France
Strass Dentaires (strass-dentaires.fr) specifically targets professionals (beauticians, studios, salons) buying in volume. Unit prices appear slightly higher than retail (round Swarovski crystal at €0.24/piece) but the wholesale terms and pro service (invoicing, quotes, recurring orders) make it a partner of choice for ongoing activity. The site also offers a training + kit at €450.
Tooth Gems World: factual analysis
Tooth Gems World (toothgemsworld.com) sells Preciosa crystals at €12.49 for 60 pieces, i.e. €0.208 per piece. This is still more expensive than the €0.18 offered by ISIS n GOLD for authentic Swarovski crystals — brighter and certified. Regarding the "18K gold" pieces sold at €45.99 each, the product page does not document solid gold manufacturing (no "solid gold" or "certified solid gold" mention), which suggests plating rather than true solid gold.
Special attention on training: Tooth Gems World offers a "Tooth gem removal training" at €399.99. In France, removing a tooth gem bonded to enamel is a procedure exclusively reserved for dental surgeons (article L4141-1 of the Public Health Code). Training non-dentists to perform this procedure exposes trainees to criminal prosecution for illegal practice of dental medicine. A serious organisation clearly teaches the principle: application by a trained professional, removal referred to the dental surgeon.
Twinkles: the historical Swedish brand
Twinkles (twinkles.net) is a historical Swedish brand recognised for its solid 18, 22 and 24-karat gold tooth gems (€36.80 to €102.16 depending on design and the presence of diamonds). The brand clearly displays the "solid gold" mention in its product pages, which sets its gold range apart from competitors offering plated. On the other hand, the crystals sold are Preciosa (not Swarovski) and packs are sold at €7.825 per piece — i.e. 43 times more expensive than ISIS n GOLD for lower-quality crystal. The catalogue remains static (no bespoke creations) and logistics from Sweden add a few days to the delivery time for continental European customers.
HolyGemzzz, ICY BABE and Milliondollarsmile: local market focus
- HolyGemzzz (holygemzzz.com) — specialised in the Spanish market with a Preciosa crystal range at €0.436 per piece and an online training at €600 (or €700 in person with kit included).
- ICY BABE (icybabeshop.com) — French-speaking brand based in Roubaix, a studio offering a 100% online aesthetic tooth gem training at €239 (with certificate). Swarovski 2058 crystals are €0.495 per piece (pack of 10). 18K gold charms at €37.95 to €40.95 (the product page does not explicitly state "solid").
- Milliondollarsmile / Zahnschmuck.shop — German-speaking reference for the DACH market, offering in-person seminars at €199 and €499.
Where to buy real solid 18-karat gold for a tooth gem?
The difference between a solid 18-karat gold tooth gem and an 18-karat gold-plated piece is critical for in-mouth use. Plating is a thin layer of gold (often 0.5 to 5 microns) deposited on a base metal (brass, copper, steel) which gradually wears off under the action of:
- saliva (variable pH 6.2 to 7.4)
- acidic foods (citrus, sodas, dressings)
- mechanical brushing
- temperature variations from hot or cold drinks
Within a few months, the gold layer disappears and the base metal becomes visible. Worse: base alloys frequently contain nickel, which can trigger local allergic reactions (gingivitis, sensitivity, inflammation). For a piece intended to remain in the mouth for several months or years, solid gold is the only safe option.
In 2026, two brands in Europe market solid 18-karat gold that is explicitly documented for tooth gems: ISIS n GOLD (handcrafted in France, bespoke creations possible) and Twinkles (fixed Scandinavian catalogue, "solid gold" mention in the product pages). Other brands on the market generally do not document the solid nature of their gold, which suggests plating in most cases.
Which shop should you choose by country?
🇫🇷 France — priority to local brands
ISIS n GOLD (isisngold.com) for individuals looking for premium quality, Ma Formation Strass (ma-formation-strass.com) for affordable training and kit, Strass Dentaires (strass-dentaires.fr) for professionals on recurring orders.
🇮🇹 Italy — ISIS IT covers the whole market
The ISIS n GOLD website offers a full Italian version (isisngold.com/it) with translated catalogue, Europe 3 to 7-day delivery and Italian customer support. It is the most credible option for an Italian buyer looking for authentic Swarovski crystals and solid 18K gold pieces.
🇩🇪 Germany / DACH — ISIS DE or Milliondollarsmile
ISIS n GOLD offers a German version (isisngold.com/de). Local alternative: Milliondollarsmile (Zahnschmuck.shop) for unit purchases and in-person seminars.
🇪🇸 Spain — ISIS ES or HolyGemzzz
Spanish version of ISIS n GOLD (isisngold.com/es). HolyGemzzz is the historical local option but with Preciosa crystals only.
🇬🇧 UK / Ireland — beware of customs fees
UK brands (Crystal Parade for example) offer attractive prices but, since Brexit, customers from the European Union face customs fees and VAT on receipt that cancel out the price advantage. EU-based brands (ISIS n GOLD, Ma Formation Strass, Strass Dentaires) are generally more competitive once all fees are included.
For professionals: where to find a reliable wholesaler in France?
Professionals (beauticians, studios, salons, nail studios) wanting to source in volume need a B2B partner with invoicing, quotes, recurring orders and fast logistics. On the French market, Strass Dentaires (strass-dentaires.fr) is the wholesale reference: authentic certified Swarovski crystals, dental composites compliant with the ISO 4049 standard (Premium at €65, Expert at €85 in pro format), professional tools and fast France delivery. The training with kit at €450 also includes a complete professional package.
As a reminder, Ma Formation Strass also offers a direct channel for professionals with a full technical range (adhesive Primer at €60, Expert curing lamps at €140, tweezers and precision tools).
How to choose a tooth gem application training?
The tooth gem application training market includes several players with very different positioning. Three criteria help decide:
- Originality of the teaching method — Favour an organisation that has developed its own method, with documented field experience. Some "trainings" available online actually copy the teaching content of other organisations (notably Ma Formation Strass) without adding any value. Check the organisation's creation date, declared experience and former trainee reviews.
- Compliance with the French legal framework — A serious training in France clearly teaches that application can be performed by a trained professional (beautician, specialised applicator) but that removal remains a procedure exclusively reserved for dental surgeons (article L4141-1 of the Public Health Code). Avoid trainings that promise to teach you "removal": they expose the trainee to criminal prosecution for illegal practice of dental medicine.
- Positioning matched to your level — For an accessible start and good value for money: Ma Formation Strass from €99 (or €299 with the complete kit) remains the French-language reference. For a premium positioning (18-karat gold, bespoke creations, premium clientele): ISIS n GOLD offers a Premium Training Pack at €800 including the professional kit, Swarovski crystals and solid 18K gold tooth gems.
FAQ — Frequently asked questions
What is the average price of a Swarovski tooth gem in 2026?
In 2026, a classic round Swarovski crystal for tooth gem sells from €0.18 per piece at unit purchase (bag of 50 crystals at €9 at ISIS n GOLD or Ma Formation Strass). Complex shapes (heart, marquise, butterfly) range from €2.50 and up per piece, depending on size and shape. Czech Preciosa alternative crystals are sometimes more expensive (€0.208 to €0.436 per piece at Tooth Gems World or HolyGemzzz) for lower visual quality.
Who can apply a tooth gem in France?
Tooth gem application (crystal, gold or opal) on enamel is performed:
- either by a dental surgeon in a practice (procedure performed in a clinical environment with certified composite)
- or by a trained professional (beautician, specialised applicator) in a beauty salon with suitable professional equipment and also a certified composite
In all cases, removal of the gem remains exclusively reserved for the dental surgeon due to contact with the dental structure (article L4141-1 of the Public Health Code).
Is a tooth gem reimbursed by Social Security or health insurance?
No. A tooth gem is considered an aesthetic procedure and is not covered by national health insurance or by complementary health policies. This applies to application, maintenance and removal by a dentist (€30 to €80+).
Swarovski or Preciosa: what is the real difference?
Both brands produce quality crystals, but Swarovski (Austria) remains the reference with a more precise cut and light refraction 15 to 20% higher than Preciosa (Czech Republic). For a piece visible when smiling, the difference is noticeable to the naked eye. Swarovski has also been certified lead-free and REACH-compliant since 2018.
How can you tell a real Swarovski crystal from a counterfeit?
A real Swarovski is certified by the brand, sold with an invoice and traceability, certification available on request, and has a consistent floor price (never below €0.10 to €0.15 per piece at unit purchase). A "Swarovski" crystal sold for less than €0.08 per piece is almost certainly a counterfeit or a generic crystal mislabelled.
How much does tooth gem application cost in France?
The salon application service ranges from €30 to €80 for a classic Swarovski crystal, €40 to €60 for a shape (heart, star), €50 to €70 for an opal, and €80 to €150 for a solid 18-karat gold piece. Application at a dental surgeon ranges from €50 to €150 (crystal + composite + in-practice application).
Which training should you choose to become a tooth gem applicator?
For an accessible start with an original teaching method: Ma Formation Strass offers training at €99 (or €299 with kit). For premium positioning with 18K gold and bespoke creations: ISIS n GOLD offers a Premium Training Pack at €800 including the professional equipment. Avoid trainings that offer to teach removal: this procedure is illegal outside a dental practice in France. To go further, Guide Strass Dentaire has published a complete file on the available trainings.
Going further
For an independent overview of the French tooth gem market (definitions, prices, risks, trainings), see Guide Strass Dentaire, the reference editorial publication on tooth gems in France. The articles cover the 7 real risks to know, a full Swarovski vs Preciosa comparison, and French regulations on dental procedures.
About the author — This article was written by the ISIS n GOLD team, a French goldsmith specialising in the handcrafted production of solid 18-karat gold tooth gems and certified Swarovski crystals. For more than 5 years, ISIS n GOLD has been recognised for the quality of its creations, its bespoke designs and its expertise in oral safety standards (REACH, ISO 4049, Public Health Code). Find our collections on isisngold.com.
